8. Mistakes to avoid
8.1 Don't leave out a sentence that doesn't make sense a priori
During the idea generation phase, the session leader has to construct the sentences. Some may seem like nonsense. For example: "Removing the user will reduce my consumption of raw materials".
Don't try to avoid these phrases or skip them too quickly. On the contrary, these phrases are usually the most stimulating and the source of original ideas. Try to reinterpret them if you can.
SCROLL TO TOP8.2 Don't mix stimulus phrases
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Bibliography
ALTSHULLER (G.S.). – Creativity as an Exact Science . Gordon and Breach, ISSN 0275-5807, New York (1988)
HOROWITZ (R.). - Creative problem solving in engineering design , PhD Thesis Tel-Aviv University (1999)
TYL (B.) - L'apport de la créativité dans les processus d'éco-innovation – Proposition de l'outil EcoASIT pour favoriser l'éco-idéation...
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