Overview
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Denis MEINGAN : Associate Director - Knowledge Consult, Saint-Mandé, France
INTRODUCTION
Domain: Innovation/Organizational innovation – Change management
Company concerned: American group with international operations
Technologies/methods involved: Process modeling, project management and change management
Sector: Office products
Key words: Project portfolio, project management, change management, information systems
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Implement Europe-wide multi-channel customer relationship management - Implement at European level a multichannel customer relationship management
Project background, issues and objectives
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