4. Identify and map the values created, forgotten and destroyed for each stakeholder
The aim is to map out your value proposition for all stakeholders.
The recommended duration of the exercise is two to three hours.
Once you've defined your value proposition, the Value Mapping Tool suggests mapping this proposition according to the three different types of value mentioned in the "What are the Value Mapping Tool's objectives and approach?" step: value captured by players, value destroyed and, finally, value forgotten.
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Identify and map the values created, forgotten and destroyed for each stakeholder
Generate new solutions by exploring new opportunities for value creation
Bibliography
Also in our database
Bibliography
BOCKEN, N., SHORT, S., RANA, P., EVANS, S. (2013) A value mapping tool for sustainable business modelling, Corporate Governance 13(5), pp.482 – 497
BOCKEN, N., SHORT, S., RANA, P., EVANS, S., (2014) A literature and practice review to develop sustainable business model archetypes, Journal of Cleaner Production (65), pp. 42-56
Websites
Nancy Bocken's website, developer of the Value Mapping Tool
Specific blog featuring various works on sustainable business models
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