3. Set the framework for your analysis
This stage is the starting point for the actual process. The aim is to discuss the project/concept to be studied, in order to identify and explicitly express your current proposal.
The recommended exercise time is 30 minutes.
The Value Mapping Tool requires you to clearly identify not only your current proposal, but also the various players directly or indirectly associated with this project.
This stage is organized in two stages.
3.1 Jointly identify your current proposal
Several questions may arise: What is the primary objective of your project/concept? What product/service does your organization offer? What is the primary reason for your structure's existence (which should not...
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Set the framework for your analysis
Identify and map the values created, forgotten and destroyed for each stakeholder
Bibliography
Also in our database
Bibliography
BOCKEN, N., SHORT, S., RANA, P., EVANS, S. (2013) A value mapping tool for sustainable business modelling, Corporate Governance 13(5), pp.482 – 497
BOCKEN, N., SHORT, S., RANA, P., EVANS, S., (2014) A literature and practice review to develop sustainable business model archetypes, Journal of Cleaner Production (65), pp. 42-56
ToolWebsites
Nancy Bocken's website, developer of the Value Mapping Tool
Specific blog featuring various works on sustainable business models
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