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  4. Include evidence and a solid business case in your pitch

  5. Identify and format the right KPIs

Practical sheet | REF: FIC1873 V1

Include evidence and a solid business case in your pitch

Author: Gaël LE BLOA

Publication date: September 10, 2025 | Lire en français

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3. Identify and format the right KPIs

KPIs (Key Performance Indicators) are the quantified benchmarks that reinforce the credibility of your pitch. But not all KPIs are created equal. Some are reassuring, while others raise questions, or even destabilize. That's why it's essential to choose the ones you put forward... and to formulate them well.

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