5. Integrate your proofs into the pitch effectively
Evidence, no matter how solid, loses its impact if it's poorly positioned or badly told. This step guides you to integrate your evidence into the narrative thread of your pitch, in the right place, with the right level of detail.
5.1 Where to place your proofs in the pitch?
Just after the problem is exposed: to illustrate that others have already had this need.
In support of a key promise: to show that it's not just an idea, it's already a reality.
In anticipation of an objection: to defuse the obstacles to a decision.
In closing: to end on a concrete and measurable note.
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