Shaping a convincing proof of use
Include evidence and a solid business case in your pitch
Practical sheet REF: FIC1873 V1
Shaping a convincing proof of use
Include evidence and a solid business case in your pitch

Author : Gaël LE BLOA

Publication date: September 10, 2025 | Lire en français

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2. Shaping a convincing proof of use

Proof-of-use is a powerful persuasive tool. It enables your audience to visualize the solution in action, in a real-life context. But it still needs to be convincingly structured, with the right elements of form and content.

2.1 The ingredients of a powerful proof

Effective proof-of-use rests on three pillars.

  • Context: who is the customer and in what context has the solution been used?

  • The process: what happened, how was the solution implemented?

  • Results: what benefits have been observed, with what indicators?

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