Mistakes to avoid
Include evidence and a solid business case in your pitch
Practical sheet REF: FIC1873 V1
Mistakes to avoid
Include evidence and a solid business case in your pitch

Author : Gaël LE BLOA

Publication date: September 10, 2025 | Lire en français

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8. Mistakes to avoid

8.1 Don't drown your audience in numbers

An avalanche of figures without explanation can undermine the credibility of your message.

Prefer 3 to 5 clear KPIs, set in context, rather than a 20-line table with no commentary.

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8.2 Don't confuse proof with promises

Customer feedback, testing, proven use = proof.

A projection, a scenario, an intention = a promise.

The pitch benefits from distinguishing the two.

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