4. Building a compelling mini-business case
A well-constructed business case isn't just for financial presentations. Even in a short pitch, it's useful to demonstrate that the model makes sense: cost, revenue, potential. This step guides you to present a clear, credible and impactful mini-business case.
4.1 The four blocks of a mini-business case
These four blocks are :
the economic problem to be solved ;
the cost of your solution ;
measurable benefit or gain ;
the expected return on investment (ROI).
The table below shows a simplified business case model.
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