6. Preparing an appendix or evidence pack
Sometimes your pitch doesn't leave enough room to show all the evidence. That's why it can be a good idea to prepare a "proof pack" or appendix to distribute or send afterwards. This additional support enriches the pitch without weighing it down live.
6.1 What form can a proof pack take?
The pack can be presented as :
a structured PDF appendix (1 to 4 pages);
a shared folder with technical and visual documents;
a private landing page with case studies and key figures;
an additional PowerPoint file (backup slides).
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