Glossary
Include evidence and a solid business case in your pitch
Practical sheet REF: FIC1873 V1
Glossary
Include evidence and a solid business case in your pitch

Author : Gaël LE BLOA

Publication date: September 10, 2025 | Lire en français

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11. Glossary

Business case

Structured argument justifying the strategic and financial choices made for a project.

Traction

Evidence of product or service adoption in a market (sales, active users, etc.).

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